Global Marketing Analytics Software Market Size & Demand Will Reach to USD 5.61 Billion By 2028: Polaris Market Research

January 21 22:51 2022
Global Marketing Analytics Software Market Size & Demand Will Reach to USD 5.61 Billion By 2028: Polaris Market Research
Polaris Market Research.
Global Marketing Analytics Software Market size & trends are estimated to reach USD 5.61 Billion By 2028 from USD 2.24 Billion in 2020, with a CAGR of 14.5% during the forecast period. Top players in the market are Wipro Limited, Harte Hanks, Accenture, IBM, Oracle, Adobe, Experian Information Solutions, Inc., Pegasystems Inc., SAS Institute Inc., RTB Digital Media Corporation, Google Marketing Platform, and others.

Global Marketing Analytics Software Market size & trends are estimated to reach USD 5.61 Billion By 2028 from USD 2.24 Billion in 2020, with a CAGR of 14.5% during the forecast period. Top players in the market are Wipro Limited, Harte Hanks, Accenture, IBM, Oracle, Adobe, Experian Information Solutions, Inc., Pegasystems Inc., SAS Institute Inc., RTB Digital Media Corporation, Google Marketing Platform, and others.

Market analytics software comprises processes and tools that permit measurement, analysis, and magnifying of marketing performance to make it more constructive and ensure that the desired ROI is obtained. The employees can be supported and protected. It informs the employees about its financial and strategic decisions and searches for new ways to get in touch with the customers. It can assist marketing managers in customer surveys, product design, customer support, and industry trends. The marketing activities are run by managers depending on the decisions speculated from the software that enhances customer involvement and content sharing through social media. Some market analytics software is Semrush, HubSpot Marketing Hub, Insider, and SharpSpring.

Due to the pandemic, business leaders have adopted to new investment strategies across regions and countries to control the intense challenges and fiscal instabilities. Because of the quarantines, lockdowns, and travel ban, the marketing analytics software market has been grievously impacted. These advancements impede functioning deriving from breaches in the supply chain, inefficiencies in the stock market, and vendor confusion. In the midst of the pandemic, there is an alignment with new dynamics for the marketing analytics software market. These dynamics compel the company to adopt new models of business and approaches to retrieve growth and revenue streams.

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List Of Top Manufactures

  • Accenture
  • Adobe
  • Experian Information Solutions, Inc
  • Funnel.io
  • Google Marketing Platform
  • Harte Hanks
  • IBM
  • Oracle
  • Pegasystems Inc
  • RTB Digital Media Corporation
  • SAS Institute Inc
  • TABLEAU SOFTWARE
  • Teradata
  • Wipro Limited

*Note: Additional companies can be included on request

 Marketing Analytics Software Market Size

Important Questions Being Answered By The Market Report

  • What is the current global marketing analytics software market size and during the forecast period from 2021-2028?
  • What is the research period of this market?
  • What is the proliferation rate of the global marketing analytics software market?
  • In the marketing analytics software market, which region has the highest growth rate?
  • Who are the prominent players?
  • What are the main trends that have a positive impact on the growth of the market?
  • What are the growth strategies anticipated by the players to maintain their grip on the market?

The Marketing Analytics Software Market: Growth Leading Factors

With the assistance of multinational analysis of a market and the behavior of the consumer offered by marketing analytics software, firms can estimate all critical procedures and avenues of marketing. The effectiveness of several marketing efforts is recognized. Thus market analytics software products have a significant role in developing marketing strategies and activities of the company. These incredibly gratifying consumers are linked to the ecosystem that is digital through online forums and social media networks and whose purchase-linked action is simple to scrutinize.

Another factor responsible for the growth of the marketing analytics software market is the massive rise in the number of people diligently engaging in several social media activities. The enormous volume of data related to consumers and is acquired from platforms of social media has the massive possibility of exhibiting trends utilized as a cornerstone of expansion, and growth-related purposes could help uncover returns that are excellent.

Marketing Analytics Software Market Report Scope

Report Attributes

Details

Market size value in 2020

USD 2.24 billion

Revenue forecast in 2028

USD 5.61 billion

CAGR

14.5% from 2021 – 2028

Base year

2020

Historical data

2016 – 2016

Forecast period

2021 – 2028

Key Companies

Accenture, Adobe, Experian Information Solutions, Inc., Funnel.io, Google Marketing Platform, Harte Hanks, IBM, Oracle, Pegasystems Inc., RTB Digital Media Corporation, SAS Institute Inc., TABLEAU SOFTWARE, LLC, Teradata, and Wipro Limited

Segments covered

By Deployment, By Application, By Industry Vertical, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Purchase Options

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Global Marketing Analytics Software Market: Key Segmentation

Insights By Deployment, Application, Industry Vertical, Region

Dependent on deployment, the market is divided into on-premise and cloud. It had a significant share in revenue due to the high security and regulation provided by data centers on-premise. The companies are encouraged by the deployment of on-premise analytics to hire talent that is specialized, thereby giving output that is high quality. Based on application, the market looks at the availability of internet packages that are affordable, penetrates deeper into the market, and selects marketing campaigns that are suitable. Depending on the industry vertical, there is an increase in ecosystems that are connected and intelligent devices that inspire the formation of the customer base that is demanding.

Geographic Overview: Marketing Analytics Software Market

Geographically, North America accounted for the largest revenue share owing to the increase in trend of high social media utilization and availability of high-momentum internet services in the region. Asia Pacific is holding a substantial revenue attributed to lively hubs of AI development in Singapore, Vietnam, and Malaysia. The regional market is also being boosted by the new startups that provide AI-sanctioned analytics services. The digital distribution of government initiatives in Singapore and China has given rise to delivering services based on advanced technology and analytics, thus pushing the global marketing analytics software market growth.

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The Market Is Predominantly Segmented Into Deployment, Application, Industry Vertical, Region.

Marketing Analytics Software Market: By Deployment Outlook

  • Cloud
  • On-Premises

Marketing Analytics Software Market: By Application Outlook

  • Social Media
  • E-Mail
  • Search Engine
  • Content
  • Others

Marketing Analytics Software Market: By Industry Vertical

  • Retail
  • Consumer Goods
  • Industrial
  • BFSI
  • Media & Communication
  • Healthcare
  • Others

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About Polaris Market Research

Polaris Market Research is a global market research and consulting company. The company specializes in providing exceptional market intelligence and in-depth business research services for our clientele spread across different enterprises. We at Polaris are obliged to serve our diverse customer base present across the industries of healthcare, technology, semi-conductors and chemicals among various other industries present around the world. We strive to provide our customers with updated information on innovative technologies, high growth markets, emerging business environments and latest business-centric applications, thereby helping them always to make informed decisions and leverage new opportunities. Adept with a highly competent, experienced and extremely qualified team of experts comprising SMEs, analysts and consultants, we at Polaris endeavour to deliver value-added business solutions to our customers.

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