The global laundry detergent market value is expected to reach USD 205.2 billion by 2025, according to a new report by Grand View Research, Inc. Rising penetration of washing machines in the developing economies is expected to propel the sector growth.
The top brands of the laundry detergent market include Tide, Purex, and Surf. These three brands are responsible for nearly half of the market share of the laundry detergent market. The four vendors which control the laundry detergent industry are Proctor & Gamble, Unilever, Church & Dwight, and Henkel. The brands produced by the Unilever, Proctor & Gamble and Henkel concentrate on the middle and high-class segment of consumer whereas Church & Dwight targets the low end of the consumer segment. The rising disposable income in the developing economies is forging new trends in the industry where consumers are inclined to buy brands based on their quality and the company’s reputation. However, this trend is only common for the mature market of North America and Europe. The consumers from Africa and Asia Pacific region prefer the product based on its pricing.
Key players include Unilever, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Proctor & Gamble. Mergers of major players in the industry are likely to consolidate the industry in the predicted timeline. For instance, the key merger of the laundry detergent industry in 2016 is the acquisition of the Sun Products by the German consumer goods company Henkel AG & Co. KGaA.
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Further key findings from the report suggest:
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Grand View Research has segmented the global laundry detergent market by product, application, and region:
Product Outlook (Revenue, USD Million; 2014 – 2025)
Application Outlook (Revenue, USD Million; 2014 – 2025)
Regional Outlook (Revenue, USD Million; 2014 – 2025)
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About Grand View Research
Grand View Research is a market research and consulting company that offers market research reports, syndicated and customized reports. The company is headquartered in San Francisco, California. It offers client engagement for business consulting and market intelligence from various domains. The clientele is based across various countries with queries coming from more than 50 industries worldwide.
Grand View Research helps its clients to make informed decisions by helping them understand current trends and scenarios. Every year Grand View Research accomplishes more than 300 multi-country market studies to optimize consulting for clients.
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